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Thanks for the comments. They make good sense to me. Tony
Reply at Membership Marketing

Tip #12:

Discover what your members are trying to accomplish, that is, what their desired outcomes are, and build your offerings to help them achieve their most important professional goals.

Who's next?
Reply at Membership Marketing

[…] and to challenge current thinking.  Some of the questions proposed by Jeff in his newest blogspot Asking Different Questions created some good ‘food for thought’ in my classes in Madison last month.  Maybe […]

Reply at Principled Innovation

[…] and to challenge current thinking.  Some of the questions proposed by Jeff in his newest blogspot Asking Different Questions created some good ‘food for thought’ in my classes in Madison last month.  Maybe […]

Reply at Principled Innovation

[…] early January, I wrote a post on six serious ideas for 2013 that included the concept of SED, which is short for serendipity, empathy and discovery. SED is a […]

Reply at Principled Innovation

[…] Associations Unorthodox by Jeff De Cagna on August 21, […]

Reply at Principled Innovation

[…] came across an old article by Jeff De Cagna the other day, that summarized the premise and starting point of our […]

Reply at Principled Innovation

[…] miss Principled Innovation‘s first PI Briefing of 2009: Top 2009 Trends for Association Leaders. Registration is free for association staff, and Jeff De Cagna is soliciting input for questions to […]

Reply at Principled Innovation

[…] It does point up the need Jeff De Cagna’s been promoting recently for associations to curate the flow of information for our members, though.  Number one?  […]

Reply at Principled Innovation

[…] be in San Diego next week at the ASAE & the Center for Association Leadership annual meeting. Following Jeff’s lead, my schedule […]

Reply at Principled Innovation

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