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Hi Victoria — Thanks for the question. The Steady State calculation is used to predict where your membership count is headed if you continue with the same level of new member input and retention rates. This might mean you are headed in a good direction OR headed for trouble. Additionally, the formula can help predict future outcomes if you are able to change your new member input or retention rate. So for example, you might be able to go to the board and say if you fund additional recruitment efforts and we can add x number of new members a year that will allow us to achieve this higher level of membership.
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How do we use the Steady Stage metric? I mean, I understand the formula, but what do I do with the number that is produced? What does equilibrium mean? and what does it mean to me? How does this help me plan for the future?
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Great blog!!!Best practices, technology, and regulations are changing at such a digital marketing rapid pace that it makes keeping up a real challenge.
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Hi Tony-

This was an amazing blog post. I think your 2012 statistics were extremely helpful. There's a blog post up on Web Scribble now about membership retention rates for 2017 that you might want to check out! Here's the link: https://www.webscribble.com/blog/boosting-member-retention

Keep up the great blog posts! I love reading them!

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This article was originally published on the Association Foresight Medium Page.

Publication is called Association Foresight – choose something from here to post on ForesightFirst.io as a featured article (not as a blog). One featured, with a list of previously featured articles below. THEN we can (hypothetically) use the Facebook Instant Articles plugin to promote on Facebook. Main interest on FB Instant Articles is making things look good on mobile.

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