association comments-o-matic

Thanks Lisa as ever for the link love! Much appreciated!

- Maddie Grant

Reply at Acronym

Wes,

This is a great post. I hope that BOD members and EDs read your blog so they realize the importance of understanding the numbers behind a percentage. Many Board books and regular reports include a large number of stats which at face value look very impressive. It is only when we look behind the percentages do we really find out what is happening. All leaders need to understand that so thanks for pointing it out.

Scott

Reply at Effective Database

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Reply at Marketing Springboard

Thanks for articulating so well what I felt when I read that post. Developing that new organizational culture is going to be a real challenge, though. Think it'll happen in our lifetimes?
Reply at Jeff Cufaude

Quick clicks: Snowy day edition…

This is a bit of a catch-up edition of Quick Clicks, so it’s a little longer than usual. But if you’re in the DC area (or elsewhere) and snowed in, what better time to catch up on your reading? First,……

Reply at Association Inc

You're so right, Jeffrey! You can't foster an environment of initiative within a culture of confinement and risk.

You can engender motivation, interest, engagement, and initiative within a culture focused on learning.

Employees and volunteers within an organization that identifies itself as a "learning culture" will take more risks and innovate more often because they know that if they fail the focus won't be on them but on the experience and what was learned from it.

"Learning" doesn't just belong to HR and PD and Education departments. It's a leadership function and attitude that can lead to past the "tell me what to do" mentality, don't you think?
Reply at Jeff Cufaude

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Reply at Marketing Springboard

Tony, this is a great post. It reminded me of a study done in UK where 183 UK companies were studied during periods of recession and recovery. Here's what they found.

Of the 183 companies, 110 were "scroungers". Their leaders had a scarcity mind set, so they cut their marketing spending during recession. Result: during recovery, their profits grew by merely 0.8%.

Now compare that to 20 who were "spenders". Their leaders had an investment mindset and as a result they actually increased their marketing spending. During recovery, their profits grew by 4.3%.

Growth nearly 5 TIMES THAT OF SCROUNGERS. That's a HUGE difference in-terms of bottom line performance.

So the question for association executives is, are you operating from a scarcity mindset or an investment mindset.

Since our outer world is a reflection of our thoughts, it's important we each introspect and honestly look at our thoughts and then see how those are either helping our organizations, or holding us back. For the organizations are mostly reflections of the leaderships' thoughts.
Reply at Membership Marketing

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Reply at Marketing Springboard

Oops, that’s the power of Mr. Gladwell’s personal branding. I MEANT Murdoch!

- Kevin Whorton

Reply at Acronym