association comments-o-matic

"Good" response depends on your goal. If your goal is to get as many members to join as possible at a low price so that you have power on the Hill or have lots of prospects that can buy other things from you then you may be willing to accept a lower CPNO. Some times you may even be willing to lose money on a first order if it helps you accomplish a goal or make more money once they are in the fold.

I agree with you both that benchmarking has a role but ultimately an association, or any organization doing any marketing, needs to have goals and objectives for every campaign and judge the campaign performance against those goals. To use the example above if your goal is simply to grow membership and your campaign does that then it really doesn't matter how that compares to the performance of other organizations.

Scott
Reply at Membership Marketing

nice informative post
website design perth
Reply at Membership Marketing

Golly, I was looking for a quick read and now I have to check out all these links.

Thanks for all the info (really!).
Reply at Thx 4 Playing

I have a host of problems with Cain’s rambling essay in the NYT that IMHO tried to take on too much in one piece. I’m hoping her book will be better.

I think one principle that gets to your question Mark is making it a common part of the culture that individuals share works in progress (in real-time) and ideas and hunches they are pursuing. This would support Steven Johnson’s assertion (Where Good Ideas Come From) that colliding hunches and ideas are often how innovation occurs.

In that sense, it becomes a bit less about the furniture in the office and more about the mindset to make public more regularly (think Johari’s window) what you’re working on and ideas you are exploring. Doing so enables others to react, share ideas and resources, build on your ideas, and connect with you and your work. It could be as simple as posting an idea in the break room and inviting others for feedback. Or having the FB equivalent of a work status update in an internal social network that spawns the same types of comments and connections we see in FB or LinkedIn.

So while the office furniture and configurations is most definitely one tactic for facilitating collaborative conversations, it by no means is the only way, nor is it sufficient in and of itself.

- Jeffrey Cufaude

Reply at Acronym

KikI; it's the one I worry about most nowadays, particularly when doing speeches or workshops I've done over and over again.
Reply at Jeff Cufaude

Slipping into performer mode is a fear I own. It can be easy to fall into a caricature of yourself…to lose that vitality and then suddenly look around and wonder how you floated to your spot. I think I'm mindful enough not to do that, but it is always a slippery slope.
Reply at Jeff Cufaude

Interesting David as I wasn't thinking about being a nonconformist so much as confirming to your own sense of self and letting others decide how to react to your being.
Reply at Jeff Cufaude

Let's hear it for noncomformists!

Our conforming colleagues, though, should know that even people who don't try to be accepted are often accepted anyway, because they are nice people who possess valuable knowledge.
Reply at Jeff Cufaude

Thanks Stefanie, and interesting observation you make about context really mattering for how you fit in.
Reply at Jeff Cufaude

Great post Jeffrey! I stopped being concerned about fitting in a few years ago. In reality, I gave up because it was never going to happen. The funny thing is that I felt that way regardless of where I was and who I associated with. Standing out rocks!
Reply at Jeff Cufaude