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Posted in Association Inc on Jan 28th, 2010
This is very interesting reading points. You are correct about the templates that are used. Funny many company’s make their front line staff use the approved copy and they all have the same feel or touch. Standing out and being noticed is one thing but to get the end result to click or visit [...]
Posted in Association Inc on Jan 28th, 2010
Well said Kevin. MarketingSherpa and thousands of for-profit specialized information publishing companies have been thriving in the information/quasi-membership/association space for decades. It can be a tremendously profitable arena. Interestingly, many of those folks launched their firms by leveraging industry experience and the networks derived from participating in not-for-profit associations along with the [...]
Posted in Association Inc on Jan 28th, 2010
Social comments and analytics for this post…
This post was mentioned on Twitter by associationinc: New blog post: Thoughts on non-profit vs. for-profit tax status http://ow.ly/NVIC…
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Posted in Association Inc on Jan 28th, 2010
[...] This post was mentioned on Twitter by Curt Moss, Cindy Butts and Debbie Freeman, AssociationInc.com. AssociationInc.com said: New blog post: What people are missing in the newspaper/association comparison: http://ow.ly/10MAZ [...]
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Posted in Association Inc on Dec 21st, 2009
Big Ideas: Nonprofit vs. For Profit…
Association bloggers are continuing to do great things with the Big Ideas theme: Last week, Matt Baehr posted on the Big Idea “What if associations were for-profit?” Yesterday, Kevin Holland posted a thoughtful response on his own blog. He considers….
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Posted in Association Inc on Dec 21st, 2009
Kevin — Amen! I agree with your post. Here are some other membership ideas that you can take to the bank.
1. Ask your former members to come back using mail, phone, email, etc. Guaranteed to produce ROI.
2. Offer members an upgraded membership for additional products and services. Guaranteed to produce better [...]
Posted in Association Inc on Dec 21st, 2009
As a long-time CEO of a trade association (Realtor), I think your comments are right on target! Particularly driven by the current economy, our association is working harder to position our members for success, and we are also more proactive is finding ‘non-dues’ revenue. Our sense of ‘mission’ as you define it is [...]
Posted in Association Inc on Dec 20th, 2009
[...] This post was mentioned on Twitter by Tracy Tran, AssociationInc.com. AssociationInc.com said: New blog post: Thoughts on non-profit vs. for-profit tax status http://ow.ly/NVIC [...]
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Posted in Association Inc on Dec 20th, 2009
Bravo Kevin on an excellent post – but perhaps more so for the link to Anne’s post in which you made two thought-provoking observations:
“Successful assns are what I call a perfect triangle of influence, value, and resources …” and
…”Assns focus too much on what other assns are doing and need to focus instead on their [...]
Posted in Association Inc on Dec 20th, 2009
[...] association to “think” like a for-profit and create high-margin products and services (like those I discussed in my last post), is to generate cash to help support the mission activities that an association undertakes but [...]
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