association comments-o-matic » Ben Martin CAE

Comment on Don’t speak French to me: A social media marketing lesson for associations by Social Media Marketing HQ | Learn Social Media From the Industry’s Brightest Minds » Link Love Monthly: Best of February 2011

comments-o-matic — Sun, 13 Mar 2011 19:40:04 +0000

[...] Don’t speak French to me: A social media marketing lesson for associations (Ben Martin) [...]

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Comment on Don’t speak French to me: A social media marketing lesson for associations by Jeffrey Cufaude

comments-o-matic — Fri, 11 Feb 2011 02:20:04 +0000

Wait. you mean it’s not true that the world will end if everyone doesn’t Tweet and get LinkedIn and book their face, and claim their space, and become mayor of their domain? You young man are a heretic.

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Comment on Don’t speak French to me: A social media marketing lesson for associations by Tammy Tilley

comments-o-matic — Thu, 10 Feb 2011 23:10:07 +0000

Amen. While our members aren’t using, say, Twitter and FB in droves, we do have key non-member audiences who do. Our focus is generally more to those groups than to members when we ‘use’ these channels (though we have a couple of member-outreach pilots we’re conducting).

At the same time, we are talking about SM and its use in our member communications. Not necessarily a ‘you should do this’, more of a ‘here’s some issues in health care and social media use and you might be interested’ kind of form. I think a number of associations have an opportunity to be a resource to members new to these areas or to the issues for their profession.

I know my comments deviate a bit from the intent of your piece. My hope is that associations don’t think about SM only in the context of reaching members, and only in the context of marketing.

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Comment on Don’t speak French to me: A social media marketing lesson for associations by Maggie McGary

comments-o-matic — Thu, 10 Feb 2011 20:00:11 +0000

I’m just glad you’re blogging again

You’re preaching to the choir, of course, with me. I love that you realized your efforts weren’t paying off so you stopped, or at least re-calibrated your efforts. Many would say “we can’t stop using [insert Twitter/Facebook/Linkedin group] because everyone knows you HAVE to be using social media.” No point in doing something if it doesn’t make sense for your audience. But to be able to determine if it’s right for your audience you need to at least try it and know what/how to measure to see if your efforts are paying off.

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Comment on Don’t speak French to me: A social media marketing lesson for associations by Tweets that mention Don’t speak French to me: A social media marketing lesson for associations | Ben Martin, CAE — Topsy.com

comments-o-matic — Thu, 10 Feb 2011 20:00:09 +0000

[...] This post was mentioned on Twitter by Diego Sena, Alltop Nonprofit. Alltop Nonprofit said: Don’t speak French to me: A social media marketing lesson for associations http://bit.ly/fO1cSE [...]

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Comment on Don’t speak French to me: A social media marketing lesson for associations by jsd

comments-o-matic — Thu, 10 Feb 2011 16:50:08 +0000

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Comment on Don’t speak French to me: A social media marketing lesson for associations by Matt Baehr

comments-o-matic — Thu, 10 Feb 2011 16:50:08 +0000

Preach brother!

Here at my (not so new now) association, I have started a few social media things, but am not putting huge time into them because our members aren’t spending their time on them.

J’comprend

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Comment on Really? An NRA dancing flash mob? Really? by Tom Keenan

comments-o-matic — Fri, 18 Jun 2010 19:00:06 +0000

I was a participant in the event and attended the NRA show as an exhibitor for The Brooklyn Bagel Slicer Company, Inc. I am the guy in the apron that says, “Brooklyn Bagel Slicer”, although you can’t read it.

I participated in the hope that the company’s logo would show in the video and provide some free viral marketing. I also participated in it because it was fun and a great break from regular show activities. As of today it has hit 10,000 views. Not large by other Flash Mob Dance standards, but significant just the same.

Yes there was a rehearsal video and early that morning people who were interested in participating had a room they could go to for practice, and I know that I wouldn’t have participated with out that opportunity to practice.

I can tell you that those who participated loved it, those who watched seemed to be enjoying it and at 10,000 views and still going, I believe that the NRA show received some viral marketing that it wouldn’t have received otherwise.

Will it bring any more people to the NRA show? Probably not, but would I would also ask if more people participate in a Flash Mob Dance next year? No Doubt! Why, because it was just fun, whether you can dance or not.

My only regret is that I did not, “dance like no one was watching”, and there was at least one individual who did, and I invite you to watch it again and see if you can pick the person out.

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Comment on Really? An NRA dancing flash mob? Really? by Kristi Donovan

comments-o-matic — Tue, 15 Jun 2010 15:30:06 +0000

Just wanted to say thanks for this post. I had a similar reaction. It absolutely felt contrived and I don’t see what value it adds. And anyone can set up something similar with or without social media. It is a bunch of people dancing in a convention center, it is completely unoriginal, and I’m no dance diva (I too prefer a dark crowded room with blaring music if I’m going to bust a move) but the dancing is lame too. It just rubs me the wrong way. Ultimately, who cares?

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Comment on Really? An NRA dancing flash mob? Really? by Maddie Grant

comments-o-matic — Tue, 08 Jun 2010 03:50:04 +0000

Haters. I thought it was awesome. The one we’re planning at #ASAE10 will be awesome. And yes, it has been done before (but not for ASAE) and yes, it’s a little contrived (but not one of the 100+ people signed up to be part of it has been in one before) and yes, it’s pre-planned (every flash mob is, though not every flash mob has choreography.)

Feel free to go sit in a corner and be a bah humburg all by yourselves while the rest of us have some awesome fun.

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