What readers like you are saying on association blogs. Brought to you by Scott Oser Associates.
Posted in Effective Database on Apr 13th, 2011
Wes, I had never considered how an effective, up-to-date database might effect employee retention and the related cost to loosing/hiring someone. Great post!
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Posted in Effective Database on Apr 4th, 2011
Wild Apricot is a viable option for 1-6 staff. One database/ one vendor is what I recommend for this staff size. We were in an environment where one vendor was blaming another and we were happy to get out of that environment.The less than 10 staff is the most over served market in the association [...]
Posted in Effective Database on Apr 3rd, 2011
Great blog Wes, Ken I agree with you regarding one vendor one and one datbase for 1-10 staff size. You might want to consider Timberlake and Computility to. They are an all in one solution as well.
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Posted in Effective Database on Apr 2nd, 2011
Social media is now mandatory for AMS vendors who are selling into the 1-10 staff size. Avectra, Memberclicks, and Your Membership have offer both an AMS, CMS, and Social Media all in one.
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Posted in Effective Database on Apr 2nd, 2011
Social networking is very important in the engagement assessment and equation because it gives the smallest member in the most remote location the same chance to participate as those members who have the budgets to travel and seem involved because they are seen at meetings.
I find there are many members who are more active online [...]
Posted in Effective Database on Apr 2nd, 2011
No argument, Tom. But if an assn’s only option for engagement is face-to-face meetings, that assn needs to rethink their engagement channels. For example, writing for an assn should not require any travel or budget. And very often committee service can be done via teleconference. My point is that social networking isn’t the only way [...]
Posted in Effective Database on Apr 1st, 2011
Thanks for touching on such an timely topic.
Today, it’s so important to address two key sides to the complete association management system: delivering value to members (via social networking) and gaining enhanced operational efficiencies (AMS). And these two are more intricately linked than ever before. Social networking/online communities are most beneficial when they feed [...]
Posted in Effective Database on Apr 1st, 2011
David, thanks for the comment. I believe an AMS can deliver value to members withOUT a social networking element, but having said that, including the social piece as part of the overall KPIs makes a lot of sense.
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Posted in Effective Database on Mar 28th, 2011
Agreed, each organization needs to weight the ROI on de-duping lists.
Success, not perfection.
But in this particular example, de-duping would have been incredibly easy and relatively inexpensive. To add insult to injury, I received a FOURTH solicitation two days after these three arrived!
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Posted in Effective Database on Mar 28th, 2011
I worked for an association that merged event registrants from other organizations into its database. Most of those folks were non-members whom we only mailed to once each year.
Quite a few used different variations of their names when registering for each event – e.g. Janet, Jane, Janie. And many of them moved frequently, [...]
