association comments-o-matic

Question comes from a conv. w/ a colleague: How does one state one's position w/in an org. to other staff to show authority w/o sounding snooty?
Reply at Jeff Cufaude

Read Full Post »

Excellent question as just about any planning effort nowadays will involve diverse perspectives, needs, and stakeholders.
For a facility, you might consider drawing on some of the principles of the Slow Home Movement which focuses more on activities to be done within a space and less on having designated spaces in which to do them. [...]

Read Full Post »

A simple but powerful idea that I've already shared on my blog and hope to find other ways to practice. Thanks for jump-starting my thinking with many good ideas.
Reply at Jeff Cufaude

Read Full Post »

Thanks so much for the Associations Now shout-out, Jeffrey! We do get a ton of good information from the cover panel's input–the process of working with the panel has really changed how all of us think of cover copy. I'm glad participating in the panel is something you enjoy!
Reply at Jeff Cufaude

Read Full Post »

I'm not competitive — even watching the 'bench' of the not-winning team makes me miserable. So this recruitment stuff never appeals to me. More, if this is an association with an ethics policy, how do they know the person who "wins" a prize is allowed to accept it? Isn't this putting people in an [...]

Read Full Post »

I would love to see a test marketing campaign where half the folks get a pure competitive message and the other half get a contribution message. Let's see what truly wins out!
Reply at Jeff Cufaude

Read Full Post »

That's a great idea Matt. I'm not sure the results would be definitive since we wouldn't know if a higher% of the "right" messages reached the audience most receptive to them, but testing the approaches is a worthwhile experiment. I think The Decision to Join would suggest that the message will resonate more [...]

Read Full Post »

Great insight Jeffrey. There can be only so many innovators. A main success factor in business is making innovation work for your customer. You don't have to invent the wheel, just make it shiny/slick/filling/etc based on what your audience demands.
Reply at Jeff Cufaude

Read Full Post »

Thanks, Jeff, for always bringing clarity to issues. Nicely framed perspective on a critical but oft misunderstood facet of our work. For me, simplifying the language allows the authentic intent to be the focus, not the verbiage. I have seen groups rebel against language they perceive as too MBA like…"it isn;t who we are".Getting to [...]

Read Full Post »

Some people don't want to start the day with a group exercise, and that should be OK. The ritual, if there is one, will depend a lot on the culture of the individuals.
Reply at Jeff Cufaude

Read Full Post »