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Posted in Membership Marketing on May 10th, 2012
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What readers like you are saying on association blogs. Brought to you by Scott Oser Associates.
Posted in Membership Marketing on May 10th, 2012
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Posted in Membership Marketing on Apr 23rd, 2012
Hi Jeffrey — Good question. And yes, we did ask whether or not chapter membership is optional in our research. Of the associations that answered the question, 349 said that they do NOT have chapters, 177 said that they had chapters, but that chapter membership was optional, and 141 said that they have [...]
Posted in Membership Marketing on Apr 21st, 2012
Interesting stats. I keep reading about the number of people getting marketing done on social media but I still go for the old fashioned approach. I choose good data management and phone calls as my priorities but maybe I am in a minority these days. I use http://www.qas.co.uk/ lately and can recommend them for sorting [...]
Posted in Membership Marketing on Apr 20th, 2012
Thre is another factor that must be considered: what is the reason tan association has chapters? Is is "history" with a club-mentality or are there structural regulatory reasons. For example, AIA or Self Storge Association needs to have chapters because of state licensure in the first case and state regulations in the [...]
Posted in Membership Marketing on Apr 20th, 2012
Another variable (which maybe the complete report addresses) is how many of these associations require chapter members to be a part of the national structure and vice versa.
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Posted in Membership Marketing on Apr 20th, 2012
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Posted in Membership Marketing on Apr 20th, 2012
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Posted in Membership Marketing on Apr 18th, 2012
The real question is how many members of associations with chapter would retain their national membership if chapters were not an option. The industry and disposition of the membership is integral in this discussion.
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Posted in Membership Marketing on Apr 17th, 2012
Hi David – Thanks for your comment. Benchmarking comes with strengths and weaknesses. Wikipedia defines benchmarking as a “process used in management and particularly strategic management, in which organizations evaluate various aspects of their processes in relation to best practice companies' processes, usually within a peer group defined for the purposes of comparison. [...]
Posted in Membership Marketing on Apr 17th, 2012
What does the ASAE data mean to NAIFA? It may mean nothing. The reason lies in the character of the surveyed associations i.e. the data pool. A myriad of national associations consist of individuals or companies that aren’t large in numbers, but are very focused in the subject(s) that bring them together. [...]