What readers like you are saying on association blogs. Brought to you by Scott Oser Associates.
Posted in Membership Marketing on Aug 30th, 2010
Hi Tony,
Thank you for sharing this! Very refreshing to be reminded of what really matters in life. Just yesterday, my pastor spoke on how one act of love paid the debt for all our sins in order for us to choose a life forever indebted to the creator of our souls. How great it is [...]
Posted in Membership Marketing on Aug 20th, 2010
Tony – I will stop by and say hi.
Darryl Walter
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Posted in Membership Marketing on Aug 19th, 2010
Hi Sue — Yes, there are times when organizations will grow with little or no marketing. One of the top ways reported in out Benchmarking research for people to find out about an organization was from word of mouth. If you are doing a great job and members tell others that can be [...]
Posted in Membership Marketing on Aug 19th, 2010
Tony, we have seen an increase in our local NAWIC membership without really doing any new marketing. Is it common to have an increase in Industry Association Memberships during a recession?
Thank you,
Sue Z. Hart
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Posted in Membership Marketing on Aug 17th, 2010
Your conference suggestion is excellent. I have also seen it used with very good effectiveness. Thanks for adding the insight. Tony
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Posted in Membership Marketing on Aug 15th, 2010
Hey Tony -
You are totally correct that all channels must be used. In discussions I have had with other association marketing professionals, I have found that most associations have a very limited number of touches. While I am not sure I would advocate 40, at a minimum there should be at least 8 [...]
Posted in Membership Marketing on Aug 13th, 2010
Thanks, Tony! I'll take a look.
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Posted in Membership Marketing on Aug 12th, 2010
What feedback have you received regarding your recommendation to have 10 or more renewal contacts? Is the theory that members need more information before making a decision or that they simply need more reminders in order to stay on their radar?
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Posted in Membership Marketing on Aug 12th, 2010
Hi Chris — Thanks for the question. In our benchmarking research, we crosstabulated activity — like how many renewal contacts you had — with renewal rates and membership growth. The data seems to indicate that associations with overall increases in membership over the past year, as well as those with renewal rates higher [...]
Posted in Membership Marketing on Aug 12th, 2010
Thanks! This is quite helpful as I work to modify our renewal process. What would you say is the average retention percentage? We're currently at 75.8% and are trying to determine if that is good or bad.
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