association comments-o-matic

Scott — Good points. I think you hit the nail on the head. Tony
Reply at Membership Marketing

Read Full Post »

"Good" response depends on your goal. If your goal is to get as many members to join as possible at a low price so that you have power on the Hill or have lots of prospects that can buy other things from you then you may be willing to accept a lower CPNO. [...]

Read Full Post »

nice informative post website design perth
Reply at Membership Marketing

Read Full Post »

All are not ??????? ????????? opera mini ??? ????? 5230 hunters that blow ??????? opera mini ??? nokia n73 the horn
Reply at Membership Marketing

Read Full Post »

Hi Wes — As always, I appreciate your comments. Clearly there is a place for benchmarking and industry norms, but I agree there are so many variables from business rules, to price, to specific industry conditions that setting any single number as the correct response rate or renewal rate is not helpful. However, [...]

Read Full Post »

By the way, the chart on this post is officially know as Ansoff's Product-Market Expansion Grid. I find it an excellent tool for focusing a strategy discussion. Tony
Reply at Membership Marketing

Read Full Post »

Great post, Tony! One of my least favorite questions is "How does my membership retention compare to other associations?" Asking what a "good" response rate is for direct mail is the same. 72 degrees may good or it may be bad. It's all a matter of context.
Wes TrochlilEffective Database Management, LLC
Reply at Membership Marketing

Read Full Post »

So how do you change the value equation? There are five options according to logic and Kotler — raise benefits, reduce costs, raise benefits and reduce costs, raise benefits by more than you raise cost, or lover benefits by less than you raise costs. What is the best direction for your organization to [...]

Read Full Post »

I like to see that Good response rate in direct mail.
Plastic Business CardsPlastic Cards
Reply at Membership Marketing

Read Full Post »

Hi Annie — Good point on prioritization. I do see strategic plans that have seven goals that all appear to be of equal importance. But beyond having too many goals, I also see goals that are set in a vacuum. A goal is just a nice intention without a strategy in place to [...]

Read Full Post »