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Category Archive for 'Membership Marketing'

Hi Victoria — Thanks for the question. The Steady State calculation is used to predict where your membership count is headed if you continue with the same level of new member input and retention rates. This might mean you are headed in a good direction OR headed for trouble. Additionally, the formula can help predict […]

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How do we use the Steady Stage metric? I mean, I understand the formula, but what do I do with the number that is produced? What does equilibrium mean? and what does it mean to me? How does this help me plan for the future? Reply at Membership Marketing

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Hi Tony- This was an amazing blog post. I think your 2012 statistics were extremely helpful. There's a blog post up on Web Scribble now about membership retention rates for 2017 that you might want to check out! Here's the link: https://www.webscribble.com/blog/boosting-member-retention Keep up the great blog posts! I love reading them! -Audra Reply at […]

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