What readers like you are saying on association blogs. Brought to you by Scott Oser Associates.
Posted in Membership Marketing on Mar 11th, 2010
In these tough times associations have looked to improve their efficiency and do more with less.
As a result, we have had a number of new groups come on board because Avectra's association management software helps them do that (Ispoke with one client who says it saves him a day of work each week [...]
Posted in Membership Marketing on Mar 8th, 2010
Scott – Thanks for the comments. I do not know the specifics of the ASOA situation other than what was shared in the Membership Developments newsletter. But let’s take a look at a possible scenario related to this organization. I see from the ASOA web site that membership dues are $275. [...]
Posted in Membership Marketing on Mar 8th, 2010
Hey Tony,
I truly think it is great that Karen's association is willing to be creative and take some risk while trying to grow their membership. The response rates concern me some. I worry that they are spending more money to recruit and provide benefits to the trial members than they are getting back [...]
Posted in Membership Marketing on Mar 1st, 2010
Hi Kathy — Thanks for your comment and question. I actually did a post several years ago on this subject. It was entitled, No Good or Bad Renewal Rates. Here is the link:
http://membershipmarketing.blogspot.com/2007/11/no-good-or-bad-renewal-rates.html
My basic point was that it is hard to compare renewal rates between organizations because there are so many variables. [...]
Posted in Membership Marketing on Feb 28th, 2010
Tony – is there a "standard" for what is a "good" NPO retention rate? Our organization has been solidly at or above 80% for ten years, but a new board member feels it is "horrible that we're losing 19% a year!" We've always heard anecdotally that most non-profits would kill for 80% consistently, [...]
Posted in Membership Marketing on Feb 20th, 2010
I am follow your blog……………
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Posted in Membership Marketing on Feb 18th, 2010
Interesting post you got here. It would be great to read something more concerning this matter. The only thing I would like to see here is some pictures of any devices.Jeff KripkePhone jammer
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Posted in Membership Marketing on Feb 16th, 2010
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Posted in Membership Marketing on Feb 16th, 2010
Membership is the eye of the beholder. That's the take-away I get from this good conversation. I am a member of a dance group that pays no dues other than our volunteering – essentially to be a member means you help with the running the group. Is it a membership? Yes to me. Why, well [...]
Posted in Membership Marketing on Feb 10th, 2010
Vinay — Thanks for the comment. I think by nature many membership organizations are cautious. This is understandable. But I agree that data seems to indicate that continued engagement with the market in tough economic times appears to be a productive strategy. Tony
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