association comments-o-matic » Membership Marketing

Beautiful post Tony.

comments-o-matic — Sat, 04 Sep 2010 09:20:05 +0000

Beautiful post Tony. Reply at Membership Marketing - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Comments-o-matic is brought to you by Scott Oser Associates. Upcoming: more marketing [...]

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Hi Tony, Thank you for sharing this! Very refresh…

comments-o-matic — Tue, 31 Aug 2010 00:30:08 +0000

Hi Tony,

Thank you for sharing this! Very refreshing to be reminded of what really matters in life. Just yesterday, my pastor spoke on how one act of love paid the debt for all our sins in order for us to choose a life forever indebted to the creator of our souls. How great it is to know Jesus
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Tony – I will stop by and say hi. Darryl Walter

comments-o-matic — Sat, 21 Aug 2010 02:40:06 +0000

Tony – I will stop by and say hi.

Darryl Walter
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Hi Sue — Yes, there are times when organizations …

comments-o-matic — Fri, 20 Aug 2010 03:20:04 +0000

Hi Sue — Yes, there are times when organizations will grow with little or no marketing. One of the top ways reported in out Benchmarking research for people to find out about an organization was from word of mouth. If you are doing a great job and members tell others that can be a strong driver for growth. The ideal situation is good marketing and happy evangelist members. Tony
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Tony, we have seen an increase in our local NAWIC …

comments-o-matic — Thu, 19 Aug 2010 22:33:27 +0000

Tony, we have seen an increase in our local NAWIC membership without really doing any new marketing. Is it common to have an increase in Industry Association Memberships during a recession?

Thank you,

Sue Z. Hart
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Your conference suggestion is excellent. I have a…

comments-o-matic — Wed, 18 Aug 2010 02:30:05 +0000

Your conference suggestion is excellent. I have also seen it used with very good effectiveness. Thanks for adding the insight. Tony
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Hey Tony - You are totally correct that all chann…

comments-o-matic — Mon, 16 Aug 2010 03:50:06 +0000

Hey Tony -

You are totally correct that all channels must be used. In discussions I have had with other association marketing professionals, I have found that most associations have a very limited number of touches. While I am not sure I would advocate 40, at a minimum there should be at least 8 and probably 10. Of course, you then put the expires into future direct mail as well.

I would also advocate renewing members at the association annual conference. You can do it no matter when the cycle is, give a tshirt or a poster as an incentive. Amazing what members will do to get a shirt. Also, try to sell multi-year renewals.
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Thanks, Tony! I’ll take a look.

comments-o-matic — Fri, 13 Aug 2010 15:10:07 +0000

Thanks, Tony! I'll take a look.
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What feedback have you received regarding your rec…

comments-o-matic — Thu, 12 Aug 2010 20:35:11 +0000

What feedback have you received regarding your recommendation to have 10 or more renewal contacts? Is the theory that members need more information before making a decision or that they simply need more reminders in order to stay on their radar?
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Hi Chris — Thanks for the question. In our bench…

comments-o-matic — Thu, 12 Aug 2010 20:23:38 +0000

Hi Chris — Thanks for the question. In our benchmarking research, we crosstabulated activity — like how many renewal contacts you had — with renewal rates and membership growth. The data seems to indicate that associations with overall increases in membership over the past year, as well as those with renewal rates higher than 80% are more likely to attempt more renewal contacts before a membership expires. These increases in renewal rates appear after seven contacts. You can find more of these stats on page 22 of the benchmarking research. Tony
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