What readers like you are saying on association blogs. Brought to you by Scott Oser Associates.
Posted in Membership Marketing on Aug 12th, 2010
Thanks! This is quite helpful as I work to modify our renewal process. What would you say is the average retention percentage? We're currently at 75.8% and are trying to determine if that is good or bad.
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Posted in Membership Marketing on Aug 12th, 2010
Hi Nicole — I am glad you found the information of help. If you look at my post titled, "Retention Rates by Membership Size and Association Type", you will see a break out of renewal rates from last year's benchmarking report. In this year's report, on page 37, I show the reported increases [...]
Posted in Membership Marketing on Aug 11th, 2010
I've got your booth starred on my exhibit hall map iPhone app. Did little work with you guys in recent past and want to connect again! See you soon! -Teri Catde, FSAE
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Posted in Membership Marketing on Aug 11th, 2010
Oops…Meant to type: Carden (last name).
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Posted in Membership Marketing on Aug 11th, 2010
Hi, Tony! I'll definitely stop by the Marketing General booth. I want to meet as many people as possible, especially after reading so many people's blogs for the past year! Have a safe trip to Los Angeles.
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Posted in Membership Marketing on Aug 10th, 2010
Thanks for the clarification. You are asking very good questions. I cannot argue with your logic. However, I continue to express concern to my clients that have open LinkedIn sites on whether or not they are sharing for free the important networking function that the association has traditionally made available to paid [...]
Posted in Membership Marketing on Aug 9th, 2010
Hi Tony. I guess I wasn't very clear in my first comment. I didn't mean that those that have invested in white label think it's best (though presumably they would otherwise they wouldn't invest in it).
The thing that I was wondering was is the effect tied to channel or level [...]
Posted in Membership Marketing on Aug 6th, 2010
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Posted in Membership Marketing on Aug 6th, 2010
Waco — I appreciate your hypothesis. It is an interesting way to look at the data. There is a proverb that says "where your treasure is there your heart will be also." So, yes it is possible that people have invested time and money in their private network and because of that [...]
Posted in Membership Marketing on Aug 5th, 2010
I'd be curious to see a comparison of the social networking investment (both in hard dollar terms and man hours) between the white label and the Linkedin groups.
I'm wondering if it might be a level of prioritization and investment in social networking rather than the choice of channel that accounts for the [...]
