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Category Archive for 'Membership Marketing'

Hello there! Do you use Twitter? I'd like to follow you if that would be ok. I am definitely enjoying your weblog and look forward to new updates.
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This is a great post. I think the number one reason people have a bad strategy is because they can't prioritize. We often see trade associations, non-profits, and for-profits starting a strategic planning process and they can't simply focus on one or two things. I tell people strategic planning is really hard because you have [...]

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Pretty good post. I just stumbled upon your blog and wanted to say that I have really enyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon.
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You need to be careful when doing that. Some exhibitor regs prevent you from sharing or subletting your space. Make sure to read the rules and regulations as each show is different.
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That is a good thought. I know one organization that buys large exhibit spaces at international shows and then re-sells smaller portions of the space to their member companies. It is a win-win for everyone involved. Tony
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I don't know if "Exhibits" under Ads covers this — but a symposium/expo (aka trade show, vendor fair) is also an idea. (Can be held in addition to, or separate from, a conference or convention.)
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Thanks Wayne. Good to hear from you. I hope you have a great 2012. Tony
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Tony,
And a very happy new year to you as well. And a special thanks for these great and highly useful contributions to the world of association membership. We look forward to more great insights from you in 2012.
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Scott — Thanks for adding to the list. Please keep the ideas coming. Before I wrote the post, I did some searches on the topic and did not come up with a good comprehensive listing. Tony
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Hi Tony,
This is a great post. Here are a few additions off the top of my head:1. Speaking opportunities2. Writing opportunities3. Webinar opportunities4. Training opportunities(I realize that some associations don't allow numbers 1-4 but if it is allowed and is done right the association can make a lot of money, the industry partners get [...]

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