What readers like you are saying on association blogs. Brought to you by Scott Oser Associates.
Posted in Membership Marketing on Nov 21st, 2011
Hi Annie — Good points on targeting, personalization and segmentation.
Here are some other posts that I have done which look at some of these items more in-depth.
"Using Market Segmentation in Membership Marketing"
"Eight Tips for Successful Membership Marketing Campaigns"
"A Process to help Define Member Value"
You can pull them up by using the search tool in the [...]
Posted in Membership Marketing on Nov 21st, 2011
Thanks for the insights. I was viewing it more from a content than technical perspective, but both a critical for a successful online publication. Tony
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Posted in Membership Marketing on Nov 21st, 2011
Tony, an older post but still very helpful! Membership management is new for me, so if you would, please send a sample of a successful membership renewal to me at csouth(at)smwv.org.
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Posted in Membership Marketing on Nov 18th, 2011
Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. No matter what kind of recruitment retention interaction activities you’re doing, though, you cannot underestimate the value of the relationship. Your clients and customers have to know you care and connect. Think six degrees [...]
Posted in Membership Marketing on Nov 15th, 2011
Hi Carol-Anne — Very good point. Yes, you should definetly research what your prospective members want and need. In point three, I mention "defining your value propositon" which should be driven by prospective member needs, but I appreciate you specifying the need for this information. Tony
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Posted in Membership Marketing on Nov 15th, 2011
Vinay — Good point. I do think that more associations are using additional measures these days. Much of our client research includes questions that help us define the indispensability of membership. We also use NPS scores. These can be built into association performance goals to provide quantitative measures beyond member counts [...]
Posted in Membership Marketing on Nov 15th, 2011
I like your steps but would add in one more: Once you know who your market is, shouldn't you then do some homework around what it is they want and need then shape your offerings, marketing and communication around that feedback? Good post.
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Posted in Membership Marketing on Nov 9th, 2011
wow great that I have read many articles on this and every time I learn something new, I do not think it will never cease to ever new info, thanks for all your hard work!
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Posted in Membership Marketing on Nov 1st, 2011
Hi Dan — Thanks for the comment. Yes, it is nice that a membership packaging model that you and I developed is being presented as a best practice for associations to follow. The great thing is that it not only appears good looking from the outside in, but the results show that it [...]
Posted in Membership Marketing on Oct 31st, 2011
Tony, I'm finishing the book now and agree with you entirely. I'm going to use this book to provide the wake up call to others and as that warning to make some needed changes. I feel it is giving me a bit of a wake up call too as I don't feel as innovative and [...]
