What readers like you are saying on association blogs. Brought to you by Scott Oser Associates.
Posted in Membership Marketing on Mar 15th, 2012
There is no doubt that social media efforts can be a challenge. However, with a little knowledge and a strategic plan, social media is a golden opportunity to increase your traffic and alexa ranking. Your site has informative stuff. And give your remarks on email marketing book.
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Posted in Membership Marketing on Mar 9th, 2012
I'll be there Tony. will you?
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Posted in Membership Marketing on Mar 7th, 2012
An understanding of customer behaviour in store, often gleaned only through trial and error and observation can be used as a positive sales tool. Rationalising consumer psychology in what drives a purchase has led to the formulation of protocol in determining how best to set out a store, appropriate and effective product placement, and [...]
Posted in Membership Marketing on Mar 1st, 2012
I like this concept. I visited your blog for the first time and just been your fan. Keep posting as I am gonna come to read it everyday!!
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Posted in Membership Marketing on Mar 1st, 2012
Definitely your tips very useful for membership renewal and benefits of renewal cards.Membership card renewal more the transaction ..Membership CardPlastic Cards PrintingScratch Card
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Posted in Membership Marketing on Feb 3rd, 2012
Scott — Good points. I think you hit the nail on the head. Tony
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Posted in Membership Marketing on Jan 27th, 2012
"Good" response depends on your goal. If your goal is to get as many members to join as possible at a low price so that you have power on the Hill or have lots of prospects that can buy other things from you then you may be willing to accept a lower CPNO. [...]
Posted in Membership Marketing on Jan 26th, 2012
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Posted in Membership Marketing on Jan 23rd, 2012
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Posted in Membership Marketing on Jan 20th, 2012
Hi Wes — As always, I appreciate your comments. Clearly there is a place for benchmarking and industry norms, but I agree there are so many variables from business rules, to price, to specific industry conditions that setting any single number as the correct response rate or renewal rate is not helpful. However, [...]
