association comments-o-matic

Tony, this is a great post. It reminded me of a study done in UK where 183 UK companies were studied during periods of recession and recovery. Here's what they found.

Of the 183 companies, 110 were "scroungers". Their leaders had a scarcity mind set, so they cut their marketing spending during recession. Result: during recovery, their profits grew by merely 0.8%.

Now compare that to 20 who were "spenders". Their leaders had an investment mindset and as a result they actually increased their marketing spending. During recovery, their profits grew by 4.3%.

Growth nearly 5 TIMES THAT OF SCROUNGERS. That's a HUGE difference in-terms of bottom line performance.

So the question for association executives is, are you operating from a scarcity mindset or an investment mindset.

Since our outer world is a reflection of our thoughts, it's important we each introspect and honestly look at our thoughts and then see how those are either helping our organizations, or holding us back. For the organizations are mostly reflections of the leaderships' thoughts.
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